10/20/2023 0 Comments Tik tok challenges calendarIt is so popular that with only 4 videos posted on their account, they already have approximately 1.3 million followers. Fortnite: #EmoteRoyaleContestįortnite's TikTok presence resonates well with its Gen Z fans. What's more, this content now lives on the elf website as a content asset that helps bolster the brand's other channels. ![]() ![]() The volume of videos pouring in has been mind-blowing, and the current count stands at over 3.8 billion. Furthermore, with the help of some popular influencers to kick-start the campaign, the results started rolling, and they've been extraordinary. elf dedicated a song specifically for their TikTok campaign #eyeslipsface, which was inspired by Kash Doll's hit "Ice Me Out." The song is named after the brand's very own acronym "Eyes Lips Face" and is known to be an original song commissioned for the campaign. The high-end makeup brand elf also leveraged TikTok's platform to expand its audience reach. The campaign brought MAC immense exposure and positive impressions from anyone who partook in the challenge. Several fashion and lifestyle influencers promoted the hashtag, so it gained traction and, eventually, escalated to viral status. The aim of the campaign was to boost the exposure of MAC among today's teenagers, and the best way to acquire those clicks was by leveraging the infamous TikTok app. The #YouOwnIt campaign by MAC cosmetics has hit approximately 2.3 billion views on TikTok, and everyone's taken aback by how successful the campaign has been. It helped Calvin Klein attract a diverse target audience and helped boost the online reputation and sales of the brand tremendously. Furthermore, the campaign enlisted various other celebrities such as Kendall Jenner and A$AP Rocky, to feature their clothing items and cater to the company's audience on the platform. Shawn Mendes is one of the advocates for the brand and helped them capitalize on the trend by sporting a Calvin Klein outfit in a short video. This fashion brand also hopped on the TikTok train and recruited some famous personalities to help show off their outfits using the #M圜alvins hashtag. The increased exposure across the platform results in greater revenue generation through a new shopping experience. Not only does this gave the fashion brand a competitive edge but also access to a larger customer pool. With the help of this challenge, GUESS hit over 40 million views, and the videos continue to receive a lot of engagement. This gets people talking about the brand, thereby boosting the brand's engagement and customer base. Moreover, followers were encouraged to record and share their own denim transformations. The benefit of this strategy was that TikTok users who follow those content creators immediately hopped on to learn more about the challenge after seeing their favorite influencers take part in it. They enlisted the help of many well-known influencers to promote their new denim jeans. GUESS was one of the first major companies to partner with TikTok to host their #InMyDenim campaign in the U.S. Fans found a fun new way to engage with the brand, and the brand was able to boost awareness and sales around a prominent event. ![]() The idea behind the challenge was to promote their new Cinco de Mayo deal with free delivery. ![]() The Chipotle #LidFlip challenge involves participants recording themselves attempting to flip the lid onto the bowl without using their hands. Chipotle: #LidFlipĬhipotle is one of the most popular food chains amongst millennials and Gen Z, making the brand a natural fit for TikTok. Check out these eight viral challenges started by brands on TikTok. Although it can be applied to any social media channel, challenges on TikTok happen when a user creates a hashtag accompanying a video and encourages others to do the same thing with their own creative take on it in their own video, using the same hashtag.īrands are creating their own challenges and on TikTok, that has been a big success so far. On TikTok, challenges are the name of the game. But are brands equipped to keep up with the Gen Z dominant platform TikTok? Some are finding ways to reach new audiences with this channel, and they're using creativity and influencers to launch some of the most engaging campaigns in the form of challenges. TikTok isn't the first social media channel for challenges, but TikTok challenges are going viral.
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